Tóm tắt điều hành dành cho Ban Giám đốc (Executive Summary)

Developed a cross-platform iOS & Android mobile app with one-tap payments, member points and rewards, smart Bluetooth room unlocking and personalized guest experiences.

+55%
Returning guests
Rated 4.8★
on app stores
300k+
Active Users
46%
Direct booking revenue via the app

1. Business Context & Challenges

Guests of the resort chain typically booked through third-party OTA platforms (Booking, Agoda), costing the business 15-20% in commissions and making it hard to build direct relationships with its premium customer base.

2. SUDO's Tailor-Made Solution Architecture

Sudo developed a proprietary mobile app (iOS & Android) featuring member loyalty points, one-tap booking, room access via a Bluetooth electronic lock (Digital Key) and personalized dining menus.

3. Measured Results & Business Impact

  • Loyal customers: +55% return rate.
  • App rating: 4.8/5.0 stars on the stores.
  • Registered users: 300k+ Active Users.

Direct bookings via the mobile app grew from 12% to 46% of total chain revenue, saving the owner billions of VND in commission fees every year.